THE MOST DE-RISKED WAY TO START YOUR OWN COMPANY

We ideate and build together.
You walk out as the founder.

We write the cheque. We bring the team. We find your co-founder. You walk out owning the company.

Apply as an EIR →
↳ THE EIR DEAL · WHAT YOU GET

Founder upside, without founder risk.

Most first-time founders bleed savings, hunt a co-founder, and beg for a cheque before the company exists. You skip all of it. Salary while you explore. A pre-seed cheque waiting at MVP. And, once the company shows traction, help finding the right co-founder.

[ 01 ] EXPLORATION

A comfortable salary while you explore.

You don't burn savings to figure out what to build. We pay you from day one, through ideation, validation, and prototyping.

[ 02 ] EXPLORATION

Engineering & GTM resources on the floor with you.

Our build crew and GTM operators are in the room from the first customer call. You ship faster than a solo founder ever could.

[ 03 ] MVP

We write the pre-seed cheque. ₹1.75 cr.

No pitch tour. When the build clears the MVP gate, the studio writes the cheque so you can hire, ship, and chase traction.

[ 04 ] MVP

We help you find a co-founder.

Once the company is showing real traction, we lean in to help you find the right partner for the long run — opening our network, taking first calls, and skipping the cold-DM grind.

STARTUP · BLDG 01SCALE 1:100GROUND · BASELINE01 · IDEATE02 · VALIDATE · ~3.5 MO03 · PROTOTYPE · ~1.5 MO04 · MVP + TRACTION · ~9 MO$05 · EIR → FOUNDER
01 · IDEATE · GROUND FLOOR

We ideate.Thesis, problem, and AI-generated dealflow — with you in the room.

We run thesis work alongside synthetic dealflow— AI sweeping industries for unsolved workflows, tech applications, and regulatory edges. From day one you're in the room with the core team. Whatever leaves this floor is a bet we chose together.

GateIs there signal worth building on?
AI-surfaced candidates
10
Builds / year
Thesis workProblem hypothesesAI · Synthetic dealflow
02 · VALIDATE · FIRST FLOOR · ~3.5 MO

We pressure-test.Customer discovery, feasibility, competitive depth.

We run customer interviews, technical feasibility checks, and deep competitor research together. AI synthesises interview patterns in real time and routes insights back into the thesis — compressing what used to take weeks into days. Our GTM crew is on the floor with you.

GateIs there a real problem worth solving?
~3.5 mo
Validation phase
EIR + GTM
Team on the floor
Customer discoveryTechnical feasibilityCompetitor researchAI · Pattern synthesis
03 · PROTOTYPE · SECOND FLOOR · ~1.5 MO

We frame the walls.Working prototype. Design partner signed.

We map expert workflows, stand up a working prototype, and land the first design partner. Because AI builds disposable prototypes, which we take to the customer, and iterate on till we decide to move forward or drop the idea.

GateWill someone actually use this?
~1.5 mo
Prototype cycle
EIR + Product
Workflow mappingDesign partnerAI · Disposable prototypes
04 · MVP + TRACTION · PENTHOUSE · ~4 MO

We open the doors.20-day MVP. 90-day GTM. First paying users.

This is where the deal lands. We write the ₹1.75 cr pre-seed cheque so you can hire, ship, and chase traction. We ship a full MVP in 20 days. 90 days of GTM experiments follow. We obsess over activation, retention, and the first repeatable path to revenue — with AI agents running alongside us on the playbook work that used to sit in a 200-page PDF. As traction shows up, we help you bring in a co-founder for the long run.

GateIs there a repeatable path to revenue?
₹1.75cr
Pre-seed cheque
20 days
MVP build
90 days
GTM experiments
LaunchActivationRetentionCo-founder supportAI · Agentic playbooks
05 · HAND-OFF · EIR → FOUNDER

You walk out as the founder.Studio stays on cap table. Crane pivots to the next plot.

You graduate into the founder role with a large chunk of the companyin your hands, and a studio that stays on the cap table with a board seat. We aim the crane at the next idea. Across prior teams we've run, voluntary attrition sits at zero — the people who come in to build stay to own what they built.

OutcomeA founder-led company, ready for its Series A fight.
Yours
A large chunk of the company
~9 mo
Zero to spin-out
Founder spin-outCap table staysBoard seatNext build begins
↳ PLOT 06 · YOUR BUILD

Walk in as an EIR.
Walk out as the founder.

We back you through every floor — from the first thesis to a company you own a large chunk of. No promises, but a crane, a crew, and a real shot. If this is the build you want to be on, apply.

Apply as an EIR →